Since 2015, Bell’s Spark Trends platform has been unlocking creativity by forecasting influential consumer trends in the flavour and fragrance industries. Today, Spark stands as a unique, all-in-one guide to what’s next in the swiftly evolving consumer landscape.

Our Spark Trends provide answers to big questions arising year over year: How are consumer demands changing? What are the next big flavours, fragrances and botanicals? And how can our customers deliver on-demand products consistently amidst disruptions on a global scale?

To answer these questions, our experts combine a deep market understanding with comprehensive knowledge of the global culinary influences and innovations that are shaping the future of flavours, fragrances and botanicals.

Bell’s Spark Trends platform tracks five pivotal macro trends that are driving consumer behaviours today and shaping them for tomorrow. Identified by our global marketing teams, these trends reflect universal values shared by people across cultures and continents. At Bell, we’re committed to staying at the forefront of these trends, helping brands connect with consumers in meaningful and impactful ways.