For Bell Flavors and Fragrances EMEA, the year 2018 will be marked by its 25th anniversary in Germany and its future focus. As part of a global group and as one of the leading manufacturers of flavours and fragrances, creativity, innovation and reliability are the primary objectives of the independently managed family-owned company. Bell intends to expand its significant role in the industry in the future and is therefore investing in the areas of logistics, research & development and quality management.

Bell sees the key to further success in an effective combination of market- and consumer expertise and technological lead, in order to create innovative and trendsetting product solutions. Accordingly, the company is investing in this area and is deepening its expertise, for example in the beverage division, by further expanding its application technology. The acquisition of a new carbonisation system enables Bell to carry out improved and realistic application tests in the laboratory and to prepare product samples according to cutting-edge industry standards. Bell thus underlines its competence in the market segment of soft drinks and other carbonated beverages and expects a clearly positive development in the coming five years due to the global compound annual growth rate of 3.6 percent within the category (according to Euromonitor, CAGR 2017-2022 based on total volume).

Bell Flavors & Fragrances EMEA will also expand its competencies in market and consumer research within the next two years, focusing on Sensory Consumer Insights. Within the entire food and beverage industry, the field of research on sensory analysis and performance is gaining importance. Purchasing decisions nowadays are made including all senses and above all taste plays a vital role. With the strategic expansion of the sensory department, Bell is taking future-oriented actions strengthening its position as a competent partner for its customers.

In that sense, Bell will also dedicate itself to further strategic investments in Leipzig as well as within its global representations and continue the program, in the long term. The continuous optimisation of its product portfolio in the course of future-proof developments for beverages, food products, perfume, household care and personal care products is just as much a focus as the expansion of Bell’s technological expertise. Thus, enabling Bell to secure its role within the industry and continuously act as a reliable and trusted partner in the future.