The 2023 trade show season is in full swing, but one of the most important events for the beauty and fragrance industry is still to come. Beautyworld Middle East, which will take place in Dubai from 30 October to 1 November 2023, offers Bell the perfect opportunity to present the latest fragrance innovations and proven bestsellers to an international audience.

At Beautyworld Middle East in Dubai, Bell will focus on its strategic business units Fine Fragrances, Household Care and Personal Care. With oriental notes and innovative product concepts – oriented towards the regional consumer and lifestyle trends of the MEA region, Bell will present its latest creations as well as selected bestsellers in the fine fragrance segment and introduce a wide-ranging portfolio of diverse new developments in the household and personal care area.

With “Soul Scents” and “Viva Magenta”, Bell presents new trend concepts in which fragrances tell a story and awaken emotions.