One topic has been keeping us in suspense for the last two years: The COVID-19 pandemic. Over time, it has not only become an indicator of how important our physical health is but has also increased the awareness of how essential our mental well-being is. People are desperately longing to feel joyful, happy and satisfied. This is exactly where “Feel-Good Mood” comes in. Consumer products that can boost your mood and trigger positive feelings are more in demand than ever. Suitable associated colours range from intense orange, yellow and pink to pastel hues from the same colour family. Olfactory profiles which can evoke the desired good mood are particularly sparkling citrus scents such as grapefruit or orange, juicy-summery fruit notes and floral nuances. “Feel-Good Mood” delivers a feeling of pure joy, like a confetti rain, that lifts your spirits and allows you to forget your worries for a short moment.

The name of this trend says it all. Since the start of the COVID-19 pandemic at the latest, a new perception of nature has taken root. People are using nature as a refuge and a source of relaxation and well-being, as well as a location for little adventures. In these times of climate change, the appreciation of nature is taking on a whole new dimension. “A Need for Nature”, the third trend, is based on this development. Anyone who loves spending time in nature tends to surround themselves in daily life with personal and household care products that in a way have a connection to nature. The appropriate colours are shades of green and blue, which have a calming effect and immediately trigger associations of forests, meadows and lakes. It goes without saying that this can be transferred to the olfactory level using green, fresh forest-like and woody notes to take consumers on an imaginary walk through the woods. The fragrance range is rounded off with refreshing, watery scents that are reminiscent of mountain lakes or the sea.