The outbreak of COVID-19 is having a profound impact on the global economy and consumer markets. With various levels of lockdowns and self-quarantine being executed in most European countries, consumer behaviour needed to adapt, impacting the food and beverage consumption and certain consumer and market trends in response.

Based on Bell’s profound market research methods and databases used, we have evaluated the changing consumer preferences and purchasing behaviours, market needs and possibilities for innovations in light of the pandemic for the European market. Hence, providing our customers with opportunities to align your future market and product development strategies.