People look for innovations – especially for on the go. In fine fragrances, liquid perfumes dominate in the market, but alternative formats and textures give room to grow and offer differentiation. With Scent2Last, Bell offers an intensive perfume cream that manufacturers can use to set themselves apart from the competition – be it as line extension or as a stand-alone product – and thus join the spectrum of sustainable, solid cosmetic formats that are increasingly attracting the attention of consumers.