The world is changing – and with it, our needs. More than ever, people long for spaces that not only provide protection but also inspire, calm, and create a deeper connection to the environment and oneself. With “Bringing Inside,” we present our fragrance trends for 2025/26, which capture this zeitgeist and translate it into olfactory experiences.

Our four trend themes have been specifically developed for the areas of Personal Care, Household Care, and Fine Fragrance, reflecting the changing expectations of consumers. They show new ways to use fragrances purposefully to evoke emotions, shape atmospheres, and enrich daily life through multi-sensory experiences.

From inspiring, artistic fragrance compositions to natural and calming accords to innovative, experimental creations – “Bringing Inside” invites you to discover fragrances as part of a holistic, modern living environment.

“Bringing the Art Inside” combines art and fragrance into a unique sensory experience. Inspired by colors, textures, and emotions of visual art, experimental fragrance compositions create an olfactory dimension for visual experiences. Fragrances thus become an extension of art – they make colors smellable and emotions tangible.

Finely tuned fragrance accords capture the depth and expressiveness of artistic works. Green, citrusy, and floral notes create a vibrant freshness that symbolizes the first brush stroke on a canvas. Warm, oriental facets and spicy accents add depth and structure – like artfully layered color layers or the texture of fine materials.

This trend reflects the beauty of creative masterpieces and makes them experienceable through scent. Whether the refined elegance of antique libraries, the vastness of the sea, or the colorful splendor of blooming fields – each composition tells its own story and creates a multi-sensory experience that combines art and fragrance into a harmonious unity.

“Bringing the Garden Inside” draws inspiration from the comforting scents of home and the natural beauty of one’s immediate surroundings. This trend translates the growing desire for security, simplicity, and connection with nature into scent compositions that feel familiar, soothing, and grounded.

Floral and fruity notes evoke the coziness of homemade treats and blooming corners of a garden. Herbal, aromatic nuances reflect the abundance of nature – reminiscent of monastic gardens filled with lavender or chamomile. These scents mirror a longing for peaceful moments and mindful rituals, while also embracing the rise of self-reliance and the slow-living movement.

With a growing interest in local ingredients and nature-inspired lifestyles – even gaining traction on platforms like TikTok – fragrance becomes a tool for personal empowerment and well-being. This trend invites you to create olfactory experiences that bring nature indoors: calming, joyful and firmly anchored in everyday life.