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Clouding Module
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Creating appealing beers and beer mixers

The beer category is constantly evolving. It is driven by premiumisation, the ongoing health & wellness trend as well as an increasing market demand for low and non-alcoholic beers, which is creating a strong need for functional product developments. Bell’s Clouding Module therefore answers consumers demand for more cloudy, natural and visually appealing beers and beer mixers.

Naturalness - Functionality - Taste

  • Creation of more cloudy, raw- & natural-looking and visually appealing flavoured beers and beer mixers

  • Consumers will associate the cloudiness with the attributes sophisticated, naturalness & simplicity
  • Addressing the megatrends premiumisation and health & wellness
  • No off-tastes (e.g. citrus notes)
  • Meeting current market demands for clean labelling and more natural ingredients
  • Due to estergum elimination the declaration as natual flavouring is possible
  • Declaration: natural flavouring, stabiliser: Gum Arabic

Consumer insights and market dynamics

Consumers are willing to pay more for “better-for-you” products that are characterised by high quality natural ingredients and sustainable production – indicating that consumers are increasingly seeking quality over quantity. The continuing growth in premium beers and natural-appealing beer mixers evidences the move towards a thoughtful consumption and a stronger focus on premiumisation.

Naturalness - Functionality - Taste

  • Creation of more cloudy, raw- & natural-looking and visually appealing flavoured beers and beer mixers

  • Consumers will associate the cloudiness with the attributes sophisticated, naturalness & simplicity
  • Addressing the megatrends premiumisation and health & wellness
  • No off-tastes (e.g. citrus notes)
  • Meeting current market demands for clean labelling and more natural ingredients
  • Due to estergum elimination the declaration as natual flavouring is possible
  • Declaration: natural flavouring, stabiliser: Gum Arabic

Get in touch with us

Our team of application technicians, sensory specialists and flavour experts supports you in the creation of your products. In cooperation with you, we develop high-quality products meeting the needs of consumers as well as current trend developments. We offer you functional solutions for the challenges surrounding beers and beer-mixed drinks.

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