Bell has a state-of-the-art Culinary Center where our team of foodies demonstrate their passion for product development. Combining the knowledge of our culinary teams around the globe, our division consists of classically trained chefs and food scientists that work tirelessly to create new and on-trend flavours and food products. We drive innovation in flavours by seeking out the latest in food trends, market dynamics and consumer desires through targeted research, and we then translate those into concepts for our customers. Our process expedites our partners’ speed to market, which enables them to capture early market share.

We have set ourselves the goal of staying ahead of current industry challenges and increased consumer demands, anticipating market trends at an early stage. We offer our customers not only outstanding taste experiences but also functional solutions that enable them to develop successful market products.

We are not only striving to meet regional taste preferences and customer needs, our Global Culinary Team is supporting product ideation and creation at an early stage, underlining our commitment and mission to think global and act local.

Identifying market drivers, consumer trends and upcoming taste varieties and transferring them into new product creations on a global scale is part of our DNA. Together, we share the passion for taste and the crave for new, inspiring food innovations. With the use of modern processing and cooking equipment we are able to reproduce any products scale-up and prepare for a successful launch.