Magic Scents for the Orient.
Bell EMEA at Beautyworld Middle East
Beauty and scent conjure it up each year in the exhibition halls of the Dubai International Convention Center on Sheikh Zayed Road – the image of the magical Orient during Beautyworld Middle East. The German fragrance and flavour producer Bell Flavors & Fragrances EMEA has participated successfully in the industry's leading trade fair for many years now. From May 8 to 10, the company will once again present its latest fragrance developments and bestsellers in the German Pavilion at booth S1 D26.
Innovations and Bestsellers
In its booth of more than 40 square meters, Bell EMEA presents elegant European fragrances as well as mystical oriental compositions for fine fragrances. With concepts such as "Super Grains" for beauty products or perfume classics for fabric softeners, Bell is pushing impulses for personal and household care products. In addition, the company is taking the stage to demonstrate its strength in encapsulation technology. The product innovation Scent2Last is, for example, an intensive perfume cream that holds just as much perfume oil as otherwise only classic fine perfumes. This makes the product an interesting alternative and is ideal to take with you.
"The development of our products for the Arab region draws on our many years of expertise in the region. We know the preferences of our clients and know how to translate them into innovative fragrances. These are characterised in particular by their intensity at moderate prices," explains Vice President Michael Heinz.
Successful in the Middle East
In the year of its 25th anniversary in Germany, Bell is more successful than ever in the Middle East. "In the past years, we have been able to significantly increase sales in the region. Customers throughout the Gulf region as well as in North Africa and India are strengthening our success on an international level, "reports Michael Heinz. 'Made in Germany' is appreciated. In 2018, Bell opens a new sales office in Dubai to keep up with rising demand.
As one of three major fairs in the region, Beautyworld Middle East plays a prominent role for Bell. In addition, the company already exhibited at Beauty & Clean in Tehran in 2018. From June 24 to 27, the company's Flavour Division will be present its latest beverage developments at Iran Food & Bevtec.