Sensory & Consumer Sciences

More than a matter of good taste

In-market success is largely contingent on a product’s sensorial experience. By measuring this multisensory experience in an unbiased way, we contribute to added value and consumer acceptance of your product. With targeted panel tests, we help ensure that our flavours and fragrances:

  • deliver the desired attributes,
  • inspire emotions that fit with your brand and concept,
  • appeal to your consumers.

Capabilities

To achieve this, we use scientific and statistically relevant approaches that incorporate your metrics and project needs into study design, e.g.

  • discrimination testing
  • descriptive panel
  • consumer research