Bell Flavors & Fragrances EMEAI, headquartered in Germany, has officially inaugurated its new state-of-the-art application laboratories at its Sri City production facility in India. This expansion significantly enhances Bell’s ability to deliver high-quality, customer-focused flavour solutions tailored to the Indian market. Equipped with advanced technology, the laboratories support key food and beverage categories, including baked goods, confectionery, and softdrinks.

In the course of expanding its facilities in India and strengthening its regional focus, Bell Flavors & Fragrances GmbH and its subsidaries refer to themselves now as “Bell EMEAI” – a designation that represents its subsidiaries in Europe, the Middle East, Africa, and India. This change reflects Bell’s growing commitment to the Indian market and its strategic presence across these key regions.

The inauguration event brought together customers, partners, and key stakeholders for a firsthand look at Bell’s enhanced capabilities in India. The management team joined the local Sri City team in celebrating this milestone and underscoring the company’s commitment to the region. The event also provided an opportunity to showcase Bell’s latest innovations and collaborative approach to flavour and fragrance development.