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Veganuary
Startseite News Veganuary
6 January 2025 Innovation Flavours

Embrace Veganuary with Bell

Since 2014 the initiative “Veganuary” (neologism from “vegan” and “january”) has inspired many people to go vegan for one month. At Bell we offer expert solutions for vegan dairy alternatives, sweet treats, sports nutrition and savoury products. Consumers are not willing to compromise on taste. Instead, it is important that products can be incorporated into their everyday lives. Our flexible toolbox system for tailored product development provides functional flavour solutions to mask undesired tastes/off notes and amplify authentic, characteristic flavours. Discover also our Plant Future Platform

The Rise of Plant-Based Dairy

Plant-based dairy products are growing in popularity both in Germany and worldwide, from milk and yogurt to cheese and ice cream. Developing plant-based alternatives poses significant challenges for flavour manufacturers. The taste profiles of plant proteins often contribute undesirable “off” notes, while lacking certain sensory impressions needed for a well-rounded flavour experience. These issues, combined with texture, solubility and stability concerns, make creating appealing plant-based dairy alternatives a complex task. Depending on the protein source and formulation, effective flavour solutions are key in creating successful market products consumers will love.

Bell leads the way in developing functional product solutions to enhance the taste profiles of plant-based products. By leveraging our expertise, Bell is a trustful partner for manufacturers to create together well-rounded, appealing plant-based dairy alternatives. These solutions meet consumer expectations and respond to the growing market demand.

Interested? Get in touch with us

Sports Nutrition

Demand for Fitness and Health Products is Booming

The growing interest in preventive health care is opening up new opportunities for innovative protein products, once a niche market for bodybuilders, now becoming a mainstream trend.

The vast majority of high protein products (e.g. shakes, bars, desserts) is based on dairy proteins. However, the evolution of plant-based diets has led to a substantial increase in sports nutrition and high protein products carrying a vegan/plant-based claim. Thus, vegan protein has contributed to growth in sports and performance nutrition, as consumers’ dietary habits change.

Interested? Get in touch with us

Vegan Sugar Confectionary

Push and Pull between Health and Indulgence

The sweet tooth has become more sophisticated and demanding as consumers seek comfort and delight in today’s confections. Launch activity in vegan sugar confectionery continues to increase, in line with consumers’ ethical concerns and perceived health benefits of plant-based nutrition. However, there are still challenges to face. Taste and texture or mouthfeel can be barriers to acceptance of vegan confectionary.

The push and pull between healthy and indulgent continues to challenge the category. Brands are required to offer a feeling of enjoyment, e.g. through innovating around multi-sensory features or creating new and surprising flavours, like Bell’s innovative flavour creations for vegan fruit gums.

Interested? Get in touch with us

Meat and Fish Substitutes

Sustainable Delicacies for Every Taste

When looking for plant-based meat and fish analogues, consumers seek for a meat/fish-like texture and a characteristic taste profile that mimics the one of the animal protein. Plant proteins, such as textured vegetable protein are utilized to imitate the fibrous character and chewiness of meat.

For fish alternatives, creating a flaky, seafood-like texture is key for increasing consumer acceptance. Blending various legumes and incorporating omega-3 fatty acids provide a solid opportunity for adding flavour and nutrition.

Interested? Get in touch with us

Bell's capabilities for plant-based savoury products

  • Characteristic beef and chicken profiles, e.g. grilled, meaty, roasted
  • Distinct fish and seafood top notes incl. white fish, poached fish and crab
  • Spices, such as pepper, cumin, curry, mustard, paprika, etc.
  • Herbs, such as marjoram, rosemary, sage, thyme, basil
  • Botanical extracts/essential oils for clean(est) labelling and depictional advantages
  • Vegan cheese profiles

Discover our flavour solutions for plant-based product alternatives

We would be happy to present our flavour creations to you in more detail and work with you to develop product solutions for flavourful and appealing plant-based products.

Contact us

Background

A Delicious Journey into Veganism

January was chosen as the perfect time to give veganism a try, symbolizing a fresh start for the new year. What began with just a few participants has grown into a global movement, attracting around 700.000 people in 2023 to explore a plant-based lifestyle. Flexitarians and younger consumer groups in particular are having a significant influence on this megatrend.

Veganism has transformed the food industry, driven by the principals of animal welfare, environmental sustainability and health benefits. This green movement is reshaping our meals, influencing everything from dairy alternatives to sweet treats and savoury foods. Hence, creating indulgent and appealing taste experiences is key for increasing market share and winning new consumer groups.

Further news

Smoke Flavours 14 November 2024 Innovation Flavours Read more
Plant Future: Cheese 9 July 2024 Innovation Flavours Read more
Sweet and Savoury Twists 17 June 2024 Innovation Flavours Read more