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Innovation Fragrances

Fragrance Trends 2020/21

Dufttrends 2020/21 von Bell Flavors & Fragrances EMEA: Ocean Vibes – Australian Inspiration – Planet Lover.

The inspiration for the fragrance trends 2020/21 is as familiar as it is mysterious: our fascinating planet. Based on three trend themes, the perfumers of Bell Flavors & Fragrances EMEA have created distinct olfactory interpretations for personal and household care products. "Ocean Vibes" symbolises the origin of life on earth. "Australian Inspiration" celebrates the island continent, which is a magical destination for many. The "Planet Lover" trend brings it all full circle. It is dedicated to fragrances that help preserve this beauty.  


Ocean Vibes

Soft sand under your feet. White crests that call to you. An expanse to the horizon. The depth that is home to the unknown. No other landscape pulls at you quite like the sea because it fills us with joy and is still teeming with secrets! "Ocean Vibes" moves right between happiness and mystery. A drop originates in spheres where luminous deep-sea creatures light the way. From there the bubble rises to the surface, joins the other millions and becomes a rolling wave, that carries everything in its path right to the coast. There the wave breaks and all that's left are shimmering shells it washed up on the beach. The fragrance compositions of the "Ocean Vibes" are just as varied as the oceans, ranging from delicate light notes and lively fresh ones to those of vibrating radiance.  


Australian Inspiration

Ranked among popular travel destinations and most recently in the cosmetics industry as A-Beauty, Australia is in vogue. The rugged outback, unique diving and surfing spots, lively cities and a relaxed, positive attitude – these are typical associations with Australia. The trend fragrances with the theme "Australian Inspiration" take up these images and feelings and invite you on an olfactory journey across the impressive continent. On the one hand, fresh eucalyptus, soft sandalwood and warm herbal notes with leathery animal tones evoke the red earth of the inland with its exotic animals and mystical places like Uluru. On the other hand, light, fruity and floral fragrances provide a tangy contrast. Just like the metropolis of Sydney, they combine the feeling of pulsating vitality with the beauty of flowering gardens and the light-hearted lifestyle on one of the breath-taking sandy beaches.  


 Planet Lover

Sustainability and environmental friendliness are not only important, but they are also far-reaching ideas. For years, many fragrances of Bell EMEA have complied with the high standards of renowned ecolabels. With the "Planet Lover" trend Bell now focuses on another aspect of sustainability and translates it into fragrances. And in this case, less is more. This means keeping the number of ingredients on a minimal scale while still developing an exciting and balanced creation. Of course, this increases the development effort and brings new, complex challenges for our perfumers. But it's worth it. Eventually, this approach is not just a way to save resources when it comes to ingredients. It also reduces other factors that can harm the environment, e.g. packaging and the amount of transport needed. After all, we want our planet to remain a beautiful place for generations to come.

 

The creations of the Fragrance Trends 2020/21 are vegan and free from microplastics. Following the European regulation on cosmetic products, no animal tests have been carried out for their manufacture. All these attributes make them cutting-edge products that deliver an inspiring and environmentally friendly fragrance experience. To further expand the application fields of the trend fragrances, Bell’s perfumers are currently developing perfume oils that are suitable for certified natural cosmetics. 

 

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Fragrance Trends 2019/20

Living Coral – Hemp – The New France – Me Time

Looking at the fragrance trends of the new year, well-known themes with new interpretations will become very popular. Impulses can be found in different familiar concepts ranging from "Vive la France" to the Pantone Colour of the Year. Bell’s perfumers emphasise the distinctive sense that is essential for extraordinary compositions. Thus, the new fragrance creations represent olfactive interpretations of coral, as a trend colour, the increasingly positive image of hemp, previously hidden facets of France and inner peace that so many people have made themselves a goal to find.

 


mother with child smelling fresh laundry

"Living Coral" in new splendour

For 2019, the renowned Pantone Institute has chosen "Living Coral" as the Colour of the Year. In their explanation, they state that this life-affirming coral red with golden undertones shows the perfect combination of the natural and digital realities. Bell's perfumers have been using the ubiquitous colour as inspiration for new compositions ranging from summery-maritime notes to floral-powdery nuances, which are ideal for cosmetics, fine fragrances and trendy household care products.

 


 

mother with child smelling fresh laundry

Hemp Revamped

There is no doubt that hemp is a rising trend. While only a few years ago the useful and ornamental plant could only be mentioned behind closed doors, it is now becoming more present than ever in the beauty segment. Manufacturers of personal care products take advantage of the beneficial properties of this natural product, rather than of plant parts containing THC. Hemp is said to strengthen the immune system and fight skin diseases. Rich in nutrients and vital substances, this product is particularly recommended for sensitive skin, as it is said to strengthen the skin's moisture barrier.

 


mother with child smelling fresh laundry

Rediscovering France

Looking at country-inspired trends, France will be in focus this year. Alongside lavender in exciting variations, e.g. with truffles, the popularity of sea fennel and oleander has increased. Up to now, the former was mainly found in the gourmet kitchen and its appearance is reminiscent of algae. The fresh yet bitter-salty scent of the umbellifer is not only perfect for personal care products, but also for detergents. Whereas sea fennel, due to its exotic character, is primarily used solo, the opulent scent of oleander is mainly found in combination with other nuances. For example, with notes of sparkling champagne, the floral fragrance turns into a harmonious combination that provides a refreshing variety in everyday life.

 


mother with child smelling fresh laundry

A little luxury with "Me Time"

Finding inner peace and time for yourself is also the starting point when it comes to the so-called "Me Time". Both fresh and slightly spicy notes are suitable for this purpose. Generally, soft and soothing fragrances that are neither too sweet nor too dominant are effective. Here, harmony plays an omnipresent role. The aim is always to create a well-balanced blend of relaxing fragrances. They support "Me Time" by wrapping the man or woman in a soft layer of scent and thereby harmonising body and mind.  
 

 

 

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Laundry Care with a Good Conscience

Bell Flavors & Fragrances to Offer Encapsulation Benefits free of Plastics

Laundry care technology is developing rapidly: As the growing trend towards convenience meets the rising demand for specialised products, quality and functionality are key to modern product design. Bell Flavors & Fragrances developed a plastic-free fragrance delivery system that offers added value both in production and for consumers. The Bell MikroBurst system promises a qualitative boost in fragrances for laundry care in terms of intensity, substantivity and means of targeted release.

 

Putting Scent in the Limelight

During the whole process of doing laundry, it is scent that plays the crucial role in how the product is perceived. It is not only the washing that has to be taken into account when developing modern fragrance delivery systems, but also the storage, wearing, and physical feel of the clothing.

The special particle structure of Bell MikroBurst does not only allow an above-average dosage of perfume oil. It also protects the valuable ingredient within and thus ensures a constant fragrance release. These properties provide advantages both for the production and distribution process of laundry care products, as well as for consumer use: the fragrance composition stays in its protected form until being activated. This happens either when warmth is applied during washing or wearing, or when pressure is applied while dressing. In this way, manufacturers avoid not only evaporation processes during production and storage, but undesirable interactions with other ingredients are also circumvented and the product's shelf life can be extended.


mother with child smelling fresh laundry

The plastic-free Alternative

Besides the known frangible capsules that release the fragrance upon pressure – and which usually contain certain amounts of plastics, Bell Flavors & Fragrances offers another delivery system which releases the fragrance gradually for a long time and is completely free from plastics and formaldehyds.

If manufacturers combine these patented „non-breakable“ particles with classic perfume oil for instance in a fabric softener, the consumer benefits twice from the fragrance: the perfume oil's top-note already unfolds in the store when the fragrance is first sniffed. Then the heart and base notes emerge both during the washing process and when the laundry is lifted out of the machine. The encapsulated perfume oil further unfolds during the laundry drying phase. Just like with the classic fragile capsules, the scent can still be smelled when the clothes are worn – but the fragrance is long-lasting and more discreet.

These release mechanisms create valuable opportunities for creative product design. For instance, free perfume oil and scented particles can transport the same fragrance and reinforce each other. But there is also the possibility to combine different fragrances with each other and to play, for example, with contrasting scents and thus broadening the creative horizon for laundry care products.

 

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Fragrance Trends by Mother Nature

From locally inspired scents to innovative citric notes – The upcoming years will provide a wide range of fragrances reflecting people’s desire for authenticity. According to Bell Flavors & Fragrances EMEA, regions like Northern Europe, the traditional beverage of tea, but also new citric notes and Ultra Violet as Color of the Year will shape personal care and household care products until 2020.

“Looking to current fragrance trends, we see two main directions. On the one hand, there is a strong desire for regional products. This trend, coming from the food industry, now solidifies in fragrances. On the other hand, we still observe the yearning for the exotic. Examples for fragrances following this attitude are new citric notes that will find their way to the shelves in the upcoming seasons”, explains Marketing Specialist Janine Hammer.

 

nordische duftschaetze

Fragrance Treasures from the North

The nativeness of the northern landscapes delights consumers. From the fjords of Norway with its calm waters and steep cliffs over the rough Baltic coast to the lonesome steppes of Siberia, there are numerous places symbolizing localism. After all, these landscapes hold countless fragrance treasures giving room for fragrance interpretations.

Trendy ingredients to be expected in personal and household care include wildflowers, seabuckthorn and cloudberries. The latter, nicknamed “Orange of the North”, is the unparalleled superfruit of Scandinavia. Its high portions of vitamin C promise great effects for beauty products. The situation is similar with the sea buckthorn. The bright orange fruit shapes the dunes around the Baltic Sea and is considered the epitome of Baltic originality. Also, meadow beauties such as delicate, summer-scented daisies will be in the focus of new fragrance compositions for body and household care products in the upcoming years.


tee

A Healthy Cup of Tea

Another key theme that also reflects the demand for nature-inspired scents, is tea. The traditional beverage promising well-being and balance is expected to get another push in the context of the detox trend. Whether green, white, black or rooibos - the large variety of tea offers a great scope for both unusual and pleasantly restrained fragrances for manufacturers. The drink can be ideally combined with fruits or exotic flowers, such as lotus. Also, citric notes make up interesting fragrance directions in combination with tea. This might work as a door opener to the household care segment. Here, dishwashing detergents are among the foremost categories in which consumer like to try something new.


buddhas hand

Citrus Reinvented

In contrast to the subtle fragrances that are trending, citric notes also stay high on the consumers’ agenda. For the upcoming years a strong swing towards Asia is expected, reflecting the always up-to-date mentality of longing for paradise. Thus, lesser known representatives of the category like Kumquat, Yuzu and Satsuma will come to consumers’ minds in terms of scented products.

An interesting representative of the category is the hand-shaped citron “Buddha’s Hand” which is commonly known for its zest and has a flavour that is described as a blend of bitter and sweet acidity, similar to kumquats, with lavender undertones. Its oily rind features a fragrant sweet lemon scent while the flesh is void of juice, pulp, and seeds. Additionally, the meaning behind the fruit is valuable for storytelling. In China, the “fingered citron” symbolises happiness and a long life. In Japan, the Buddha’s Hand is a favourite gift for New Years as it is believed to bestow good fortune on a household.


ultra violett

Ultra Violet Sparkling

Finally, "Ultra Violet" as Colour of the Year 2018 will be interpreted on the olfactive level. In perfumery, the mystic colour harmonises traditionally pretty well with heavy oriental fragrances. The dark, romantic-looking colour is reminiscent of Thousand and One Nights. At the same time violet is the epitome of classical floral notes. Here, Bell Flavors & Fragrances EMEA sees violet and lupine in the first place, for which modern interpretations are in demand. But also fruity notes like fig is highly recommended for enchanting fragrance compositions.


 

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